Recruiting for Roofing Contractors
Field-ready canvassers, without the hiring headache.
We recruit, screen, and train canvassers for insurance-focused roofing contractors. You get a trained door-knocker ready for Day 1 — we don't manage them, we don't take a cut, we just get them to your door.
The Problem
Canvassing works. Hiring canvassers is the part that breaks you.
Turnover is brutal, ghost-rates are high, and the people who can actually knock on a stranger's door for eight hours don't grow on trees. Every week your ops team spends triaging résumés is a week your reps aren't getting fed leads — and your competition is.
Our Process
From recruiting to ready-for-the-field in under two weeks.
A focused four-step process built around a single deliverable: a trained canvasser, ready to knock, on a date your team can plan around.
We find the candidates.
We run the recruiting process end-to-end — sourcing, intake, and first-touch outreach. You don't write a job post, you don't post anywhere, you don't field résumés.
We vet for fit.
Every candidate goes through a structured screening conversation. We're filtering for attitude, reliability, communication, and the willingness to actually knock doors in the heat, the cold, and the rain.
Two days of virtual training.
Before a single door gets knocked, every placed canvasser completes our two-day virtual training program — the basics of insurance roofing, the script, objection handling, safety, and what to do when they spot a lead.
They show up ready.
We hand off a trained canvasser to your team, ready for their first day in the field. From there, you manage them like any other team member — pay structure, territory, daily check-ins, all yours.
What's Included
A lightweight service. A specific job. Done well.
Every Roof Recruit engagement comes with the same core deliverables. No add-ons to negotiate, no upsells once you've signed.
- End-to-end recruiting
- Structured candidate screening
- 2-day virtual canvasser training
- Field-ready handoff
- Replacement window
- A point of contact who actually answers
Training
Two days, virtual, before they ever knock a door.
Insurance roofing fundamentals, the canvasser's role in the funnel, what storm damage actually looks like, your company's specific processes and tools, safety on a property, and the level of professionalism homeowners expect at their door.
The script, objection handling, reading a homeowner's body language, identifying a real opportunity from a polite blow-off, and knowing when to step back and hand the conversation to your sales rep.
Scope
Where Roof Recruit ends and you begin.
We hand off a trained canvasser. From there, the working relationship is yours — they're your team member, not ours. We're happy to step back and let you run the program the way you run everything else.
You handle
- Pay structure and commissions
- Territory assignment
- Daily check-ins and dispatch
- Performance management
- Scheduling and routing
- Decisions about scaling the team
Results
The numbers behind the lightweight model.
200+
Canvassers placed
48 hrs
Average time to first interview
2 days
Virtual training before placement
Backed
By a replacement guarantee
The Negative Space
Here's what you don't have to do anymore.
The shortest description of what we do is the list of things you stop doing the day we start.
- Write another job post
- Sift through unqualified applications
- Run intro calls with people who won't show up
- Build a training program from scratch
- Onboard a canvasser who doesn't know the difference between a hip and a ridge
About
We built Roof Recruit because every roofer told us the same thing.
Canvassing works. Every owner we talked to agreed. The numbers don't lie — feet on streets still beat almost every other acquisition channel for insurance roofing. The problem was never whether to canvass. It was who the hell to put in front of those doors.
Recruiters didn't know what made a canvasser succeed. Job boards produced volumes of unqualified noise. In-house hiring ate up the ops team's week and still produced people who quit before lunch on Day 2. So we built a focused service to fix exactly that — not a sales agency, not a lead-gen platform, not a coaching program. Just recruiting, screening, training, and placement.
Lightweight on purpose. Once a canvasser is on your team, they're on your team. We don't take a cut of what they sell, we don't manage them, and we don't collect their leads. We do one thing — and we'd rather do that one thing well than bolt on services that pull our attention off the work that actually changes your hiring outcomes.
Stay in our lane.
We don't manage canvassers, we don't take commissions, we don't run your sales process. We do recruiting, screening, training, and placement. Doing one thing well beats doing five things poorly.
Calibrate to insurance roofing.
Generic recruiters source generic candidates. Our screening and training are built specifically for the realities of insurance roof replacement — storm damage, claim cycles, and the canvasser's role in the funnel.
Honor the handoff.
What we commit to is the deliverable: a screened, trained candidate, ready for handoff. What they do on the doors is up to them, your team, and your territory. If a placement doesn't last the replacement window, we replace them — that's what we stand behind.
Ready when you are
Ready to put more knockers on more doors?
Tell us about your hiring needs. We'll reply within one business day.
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